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The Yoga Industry: “Trends That We See”

Has this scenario ever happened to you?

Alice is a regular student who approaches you after one of your Yoga classes. She has recently injured her knee, and you have been providing modifications for her during your classes. Today she says, “What can you recommend to help my knee heal more quickly? Is there anything I can do to speed the process?” Not being trained in anything beyond modifications, you either: A) Look at her like a deer caught in the headlights, or B) Tell her to “honor her body” during classes, and avoid anything painful.

Let’s assume the same scenario, but slightly different:

Alice: “What can you recommend to help my knee heal more quickly? Is there anything I can do to speed the process?”

You: “Absolutely! Let’s set up a private session to determine your goals, assess range of motion and strength, and begin to create a treatment plan to rehabilitate the knee and prevent re-injury.” This begins a private session relationship with Alice, who is thrilled with the results of seeing you on a weekly basis, and consequently refers a friend to you for private sessions as well.

Bottom line: By teaching Private Therapeutic Yoga sessions, you:

Can earn up to 4 times more than teaching a group class
Stand out from the sea of Yoga teachers who have little to no certification, and

RYT 200's and E-RYT's who are not specially trained in therapeutics

Have a dependable income flow (substantially higher than teaching group classes)
Have no expenses for renting space (as you can teach in private residences, and need little space) ... or if you own a studio and are already renting space, substantially increase your studio income, and

Gain satisfied clients who share their positive experiences with others (referral business, the best there is!)

The Yoga Industry--Today

Two things are occurring:

With the greater presence of better trained teachers (due to an increase in RYT Training and continuing education workshops), the level of skills has increased for teachers in just about all teaching venues.

Unless a teacher really brings a "special" knowledge to their teaching, the public rarely perceives a significant skill set difference between most teachers.

It has become, in many respects, a choice of the personal traits of one teacher over another ... and the presentation skills of one teacher over another.

Since there is a lack of differentiation in the publics' mind ... "class time and location" are often the key factors in the decision making process.

2. There is a significant shift in public preference towards yoga teachers who have

“specialized” knowledge and skills in contraindications, modifications and strong presentation skills (all areas in which FYB excels).

The trend towards Private Therapeutic Yoga Sessions

The demand for Private Yoga Sessions is growing at an exponentially higher rate than that for Group Yoga Classes.

The majority of Private Yoga Sessions are Therapeutic-Based Private Yoga Sessions. Private Yoga Teachers should have a great understanding (though this is not always the case) of medical conditions, contraindications, injury adaptation, and asana appropriateness.

The financial benefits for Private Therapeutic Yoga Session Teachers

·        The pay scale for Private Yoga Sessions is much greater than that for Group Yoga Classes.   In the eyes of the public, the Private Yoga teacher is a “Specialist” and therefore is due substantially higher compensation. Income flow is more dependable as well.

·        A full-time studio or facility is not necessary for Private Yoga Sessions. Pay-By-Use facilities are often used. For example, many of the following offer rental space by the hour (it reduces their overhead expenses): Chiropractic Facilities, Physical Therapist Facilities, Yoga Studios, Pilates Studios, Fitness Facilities (Health Clubs, Women's Clubs), Etc. Private Yoga Sessions are very inexpensive to offer and very lucrative, especially considering the substantially increased compensation.

·        Private Yoga Session Clients are very loyal repeat clients. They have a specific need that you are fulfilling. A strong trust relationship is built between the Private Yoga Teacher and the client.

The Yoga Industry--Tomorrow

·        The natural law of “Supply and Demand” applies to yoga, as it does to everything else. Sooner or later, someone will meet the demands of the public…demands for significant knowledge about contraindications, modifications and strong presentation skills. Those yoga teachers who “supply” the skills that meet the “demands” of the public will be in demand. They will be much more successful than other teachers who do not have the same in-depth knowledge and skills. They will be much more successful in both their personal and financial satisfaction.

·        Additionally, looking at the yoga industry regulatory bodies … it is interesting that the Chairperson of the Yoga Alliance Standards Committee is also President of the International Association of Yoga Therapists (IAYT). And, that the Yoga Alliance and IAYT have a very close relationship. Why do you suppose?

·        Last January’s IAYT Symposium on Yoga Therapy and Research was quickly sold out.

Where is FYB in all of this?

Already, FYB is internationally recognized as a very select Teacher Training School that emphasizes the skill sets that empower graduates to be able to teach yoga to all students whom the graduates may come across “in the real world”.

The International Association of Yoga Therapists (IAYT) reviews the curriculums and lists Yoga Therapy Programs around the world, (e.g., USA, India, Europe, Australia, etc.). FYB (Feel Your Best)^® is one of a total of twenty-three such listed programs.

At the 200 hr. RYT level, because of Yoga Alliance regulated course content and time constraints, we cannot go into as much depth ... as we would like. At the 500 hr. level (an additional 300 hrs. beyond the 200 hr. level), FYB is able to go into great depth and provide an amazing level of understanding and comfort with the therapeutic aspects of yoga. The therapeutic aspects that will greatly help you in your career of helping others through yoga. The FYB 500 hr. Program is Therapeutic Yoga-based and will empower you with the knowledge and skills that you need to be a successful and viable yoga teacher Tomorrow, whether that be in Group Classes, or in the high growth and lucrative (personally and financially) Private Session Yoga area.

Click on the following links:

* Due to the Yoga Alliance regulated course content and the time constraints of a 200 Hr. RYT Yoga Program, along with each schools chosen teaching emphasis … for most RYT programs, medical contraindications, appropriate asanas and modifications receive only a very limited portion of the educational process. The good news is that the Yoga Alliance encourages Advanced Yoga Training (e.g. 500 Hr. Programs) for teachers to learn more advanced material.

FYB (Feel Your Best) ^®

Mailing Address:

P.O. Box 626

Grafton, WI 53024

262-241-8796

Out-of-State Toll Free: 866-375-3975

Info@FeelYourBest.com